Engagement Rings and Loose Diamonds

A colleague heard about the successful engagement party of my niece Isabel to her longtime beau, Dante last weekend. His daughter was getting engaged in a month and they were also in the market for an engagement ring. Francis, their daughter’s boyfriend had consulted them on what style their daughter, Cheryl might like. Immediately, I recommended Whiteflash engagement rings. I directed him to the Whiteflash website and told him that on this jewelry site, loose diamonds and engagement rings are a-plenty. 

That evening, Phil, my colleague called me up to ask me the website’s address. I sent him the website’s name and address and told him that I would willingly go with them to the Whiteflash showroom if they find something on the online catalogue that Cheryl might fancy. I advised him to have his wife Kate ask Cheryl nonchalantly what type of engagement ring she would one day want to have if she had a choice. If possible, have Cheryl look through the catalogue of Whiteflash to pick out the one style she would prefer.

Phil, his wife and their soon to be son-in-law, Francis were all impressed with what they saw on the website. That weekend, Kate found an opportunity to show Cheryl the online catalogue of Whiteflash. She was raving about the engagement ring of my niece and showed her the Katie Pave engagement ring on the website. Kate then proceeded to ask Cheryl which setting she would choose if she had a choice. Cheryl poured over the website’s gallery of engagement rings for a long time before telling Kate that she loved the “Grace” diamond engagement ring the most. She also liked a custom diamond engagement ring with a princess cut center diamond framed by 4 baguettes and 2 marquise diamonds on each side but the latter may be too pricey. 

Armed with the information, Phil and Kate reported what Cheryl liked to Francis. The couple asked to come along when Francis visited the Whiteflash showroom to check out the quality of their jewelry as well as ask about prices. Francis gladly obliged and together with Steve’s mother, they all set out to visit the showroom that weekend. Immediately, Steve loved the craftsmanship and the flawless beauty of the diamonds they had on display. More importantly, the prices were very competitive. 

Kate had taken note of the item codes of the designs Cheryl had pointed out to her. She knew that Cheryl would have liked the custom made engagement ring the most but was unsure whether the price would be as attractive so she asked about that first. The jeweler gave them several options depending upon the size of the center diamond ranging from $8,000 to $12,000, the most expensive being the one with a more than a carat center diamond. 

Next, they asked about the “Grace” engagement ring which Francis liked better because the center diamond was framed by smaller diamonds around it and also had diamonds on the sides of the ring. The jeweler said it would be more expensive than the custom made engagement ring with the princess cut diamond center. He quoted it at $12,000 to $15,000. When they saw a sample of the “Grace” engagement ring which they happened to have in the showroom that day, they were all enthralled. The ring gave off more brilliance because there were a lot more diamonds in the setting. The stone also looked bigger. While Kate knew that from the pictures, Cheryl preferred the custom made engagement ring, she was certain that when her daughter sees the actual “Grace” engagement ring, she would love it more. So Francis purchased the “Grace” engagement ring with the one-carat center diamond for his beloved Cheryl.